Tag Archives: natural hair community

#INTHEBLACK campaign started by African-American media companies to illuminate black buying power

In a historic show of unity, leading African-American media entities are uniting to bring awareness of black buying power to large advertisers and general audiences through the #INTHEBLACK campaign, which launches today. “We’re bringing together leading media and advertising enterprises that serve African-American communities to showcase ways black consumers are growing in market influence, and to provide companies with greater opportunities to meet the needs of this valuable community and grow their businesses,” Derek J. Murphy, General Manager, Multicultural, of AOL Huffington Post Media Group, told theGrio about this groundbreaking endeavor.

The #INTHEBLACK campaign will highlight the fact that African-American spending reached a massive $957 billion dollars in 2010, and that blacks’ buying power is projected to reach $1.2 trillion by 2015. Noted trendsetters through their consumption, African-Americans comprise only 12 percent of the U.S. population, yet consistently outspend all ethnic groups in several key categories including electronics and entertainment.

Despite this, leaders in black media and advertising perceive that the robust nature of the black market has been overlooked, as has the necessity of targeting it through black media. #INTHEBLACK, which is backed by a massive group of firms ranging from Essence Communications to Black Enterprise, seeks to combat this misperception.

Click below to read the full article;

http://thegrio.com/2012/06/25/african-american-media-entities-unite-to-bring-awareness-of-black-buying-power-to-the-mainstream/

Nyesha Samuel, Publisher/Master Loctician for healthylocsblog.com

Transitions to Natural Hair – Video

This video by Zina Saro-Wiwa made me shed a tear of joy.  I know it’s a little sappy and extra of me to be so moved by it, but it really made me proud to the point of tears.  In the video Zina talks about her 7 month journey to loving her natural hair after wearing extensions for a long time.  Zina and the other “naturals” in the video are absolutely beautiful !  If I wasn’t already 17 years natural myself I would be getting a big chop tomorrow after seeing all the beauty on display here. Leave a comment and let me know what you think 🙂

Healthy Scalp, Healthy Locs

Nyesha Samuel, Publisher/Master Loctician for healthylocsblog.com

Click below to watch the video;

 

Connecting with other naturals is just one click away

Connecting with other naturals today is as easy as signing on to your computer or powering up your cell phone. Social media plays a big role within the natural hair community. Twitter, Facebook, YouTube, Meetup.com, Livestream, blogs — the options to unite are widespread. So come on girl, connecting with other naturals is just one click away!

Facebook

With over 800 million users worldwide, Facebook has become the most popular social network and is an integral part of life for many people. The sheer number of people it connects on a daily basis is a great tool for the natural hair community.

Many bloggers, vloggers, stylists and natural hair professionals utilize Facebook to supplement their websites and channels. Many curlies turn to the Facebook community for inspiration, motivation and to give or seek advice. Not only does it allow you to stay informed about the latest and greatest products or techniques, upcoming natural hair expos and other social events, you can also stay in touch with people that you meet at these functions.

I think building that network and connecting with people is probably the greatest thing about Facebook and the natural hair community.

Click below to read the full article;

http://www.naturallycurly.com/curlreading/living/social-media-natural-hair

Healthy Scalp, Healthy Locs

Nyesha Samuel, Publisher/Master Loctician for healthylocsblog.com

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