To be honest, a celebrity endorsing something usually makes me want it less because i know they’re being paid to be there more so then honestly sharing their experience with a product. It was ok to see a celebrity sharing their weight loss experience with a diet program when it was just one at a time, but lately these companies have starting bombarding the airwaves with celebrity endorsements making me believe in them even less. Working out and eating healthy are super important, but shoving a celeb down my throat every commercial break is not going to make me want to get on the diet program. Leave a comment and let me know what you think 🙂
Will African-American Celebs Promoting Weight Loss Programs Actually Encourage Us?
Over the holiday season, it’s not abnormal to see commercials for weight loss programs — the New Year is coming and almost everyone I know (myself included) is trying to drop those pesky extra pounds. But what did stand out to me was how many Black celebs were in these commercials.
Oscar winner Jennifer Hudson, who has been promoting Weight Watchers since last spring, has lost a whopping 80 pounds. Her newest commercial has her old larger self singing to her new smaller self. But other R&B divas, namely Mariah Carey and Janet Jackson, have joined in the weight loss game, promoting Jenny Craig and Nutrisystem, respectively.
On one hand this is a good thing. Not just for their pockets, but for the everyday Black woman.
Most of the celeb spokespeople are not of color, making it difficult for many of us to see how these programs relate to us. But perhaps women we can identify with who are not scary skinny can encourage us to do the same, which is something we desperately need to do. According to the U.S. Office of Minority Health, in 2009 Blacks were 1.5 times more likely to be overweight or obese than whites. African-American women are 60 percent more likely to be obese than White women and about four out of five African-American females are now either overweight or obese.
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