Healthy Scalp, Healthy Locs
Flip through magazines and TV channels this month, and you’ll see coily, kinky and curly natural hair models in ads from Banana Republic to Gain detergent, from Home Goods to Kmart.
“Natural hair has been a movement for several years. What we’re seeing now is a confirmation that this is a lifestyle that is very important to a lot of women,” says Cyntelia Abrams, marketing coordinator for Design Essentials, an Atlanta-based hair-care company that commissioned a 2010 study on the popularity of natural hair.
The number of black women who say they do not use products to chemically relax or straighten their hair jumped to 36% in 2011, up from 26% in 2010, according to a report by Mintel, a consumer spending and market research firm. Sales of relaxer kits dropped by 17% between 2006 and 2011, according to Mintel.
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